GA4 Campaign Attribution

UTM Campaign URL Builder

Easily add UTM parameters to your website URLs to track campaign performance, ad channels, and traffic sources in Google Analytics.

Campaign Parameters

The landing page URL you want visitors to arrive on.

The referrer or platform driving traffic (e.g. google, newsletter, twitter).

Marketing medium used (e.g. cpc, email, paid_social, banner).

Specific product, promotion, or campaign name.

Identify paid search keywords.

Differentiate ad creatives or links pointing to the same URL.

Generated Campaign URL

Fill in the fields to generate your campaign URL.
Campaign parameters are processed strictly in your browser and are never saved in logs.

UTM Parameter Best Practices

  • Use Lowercase: Always use lowercase letters (e.g. google instead of Google) to avoid fragmenting analytics data.
  • Use Hyphens for Spaces: Separate words with hyphens (e.g. social-media) instead of spaces or underscores.
  • Be Consistent: Maintain strict naming conventions across all team members and campaign channels.

Frequently Asked Questions

UTM parameters allow Google Analytics to accurately attribute website sessions, sign-ups, and sales to specific ad campaigns, traffic sources, and creative variations.

Yes! GA4 treats "email", "Email", and "EMAIL" as separate traffic sources. Best practice is to always use lowercase letters and hyphens instead of spaces.

Our tool safely preserves existing query parameters (e.g. ?ref=123) and hash fragments (e.g. #pricing) at the end of your link without creating duplicate or broken parameters.

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