Get your WhatsApp Business API set up correctly from day one. CRM connected, chatbot ready, and Click-to-WhatsApp ads running — without the delays and mistakes most businesses run into.
A WhatsApp Business Account (WABA) is a business identity registered through Meta Business Portfolio. It gives your business access to the WhatsApp Business Platform — which is the API version of WhatsApp designed for medium and large businesses.
The free WhatsApp Business app works on one phone and one person. A WABA lets your entire team message from the same number, automates replies, and connects to your CRM system. It also unlocks Click-to-WhatsApp ads on Meta — which send ad traffic directly into a chat with your business.
The key rule: always register your number through Meta Business Portfolio first — never activate it in the WhatsApp app before this step.
Use a number that has never been registered in the WhatsApp app or the WhatsApp Business app. A landline number works too — just choose voice call verification instead of SMS.
Go to business.facebook.com and log in to your Meta Business Portfolio. This is where all your Meta business assets live — your ad account, Facebook Page, and WABA.
Inside Meta Business Portfolio, go to Settings → Accounts → WhatsApp Accounts → Add. Enter your business name, industry, and timezone to create your WABA.
Add your number directly inside Meta — not in the WhatsApp app. Verify it with a code sent by SMS or voice call. Your number is now live on the WhatsApp Business Platform.
Integrate your WABA with Odoo, HubSpot, Zoho, or any CRM system. Set up auto-replies, message templates, and Click-to-WhatsApp ads on Meta.
From first registration to CRM connection and live ad campaigns — I manage the entire WhatsApp Business API setup so you can focus on your customers.
Full setup of your Meta Business Portfolio, WABA creation, and phone number registration done correctly from the start. No migration headaches.
Connect your WABA to Odoo, HubSpot, Zoho, or a custom CRM. Every WhatsApp inquiry goes straight into your sales pipeline with full tracking.
Set up automated welcome messages, lead qualification flows, and 24/7 chatbots so your business never misses an inquiry — even outside office hours.
Run Meta Ads that send people directly into a WhatsApp conversation with your business. Lower cost per lead, faster follow-up, and higher conversions for Chennai businesses.
Create Meta-approved message templates for campaigns, follow-ups, and appointment reminders. Broadcast messages to opted-in customers at any scale without limits.
Apply for Official Business Account status — the green tick that shows customers your WhatsApp number is verified and trusted. I handle the Meta business verification and application.
WhatsApp has a 98% open rate. When someone fills a form from your Meta Ad or Google Ad, a WhatsApp message reaches them instantly — before they look at a competitor.
Connecting your WABA to a CRM means every lead is logged, assigned, and followed up automatically. That is how businesses go from a 5% to an 18% lead-to-sale conversion rate.
Read on the Blog
A practical walkthrough of the correct WABA setup process — written in plain language for business owners.
Plain answers to the most common questions about WhatsApp Business API setup.
A WABA is your business identity on the WhatsApp Business Platform. It is created through Meta Business Portfolio and gives you access to the WhatsApp API — which lets multiple team members message from one number, set up chatbots, and connect to a CRM system.
The WhatsApp Business app is free, works on one phone, and is designed for small businesses with a single user. The WhatsApp Business API (WABA) is for businesses that need multiple agents, automation, CRM integration, and the ability to run Click-to-WhatsApp ads on Meta.
Yes, but the number must first be deleted from the WhatsApp app — this removes all your existing chats. A much easier option is to use a new number and register it directly through Meta Business Portfolio from the start.
Any number that can receive a verification code by SMS or voice call and has not been used in WhatsApp before. A mobile number, landline, or a VoIP number with call capability all work. The number does not need to have a SIM card in a phone permanently — it just needs to receive the one-time verification code.
Click-to-WhatsApp ads are Meta Ads (Facebook and Instagram) that open a WhatsApp conversation with your business when someone taps the ad. The person does not need to fill a form — they chat directly. This means faster response times, lower cost per lead, and better conversions compared to landing page forms.
Basic WABA creation and phone number verification takes 1 to 2 business days. Meta business verification can take 2 to 5 business days. CRM and chatbot integration timing depends on your platform. I aim to have everything fully live within one week.
You can start messaging without business verification, but your daily messaging limit will be low (250 unique customers per day). Completing Meta business verification increases your limits and makes you eligible for the green tick — which shows customers your number is officially verified.
The green tick means your WhatsApp number is an Official Business Account (OBA) — verified directly by Meta. It builds trust with customers. To get it, you need to complete Meta business verification, have an established online presence, and submit an application for Meta review. I guide you through this entire process.
I handle the full setup — WABA registration, CRM connection, chatbot, and Click-to-WhatsApp ads — so you can start converting leads on WhatsApp from day one.