Return on Ad Spend (ROAS) Calculator
Measure campaign profitability, calculate ROAS multipliers, and evaluate net revenue for Google Ads, Meta Ads, and social media campaigns.
Campaign Figures
ROAS Results
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Understanding ROAS Benchmarks
Return on Ad Spend (ROAS) measures how efficiently your ad spend generates revenue. A 4.0X ROAS means that for every ₹1 spent on advertising, your campaign generates ₹4 in gross revenue.
Frequently Asked Questions
A ROAS of 4.0X (400%) or higher is generally considered strong for e-commerce and performance marketing. However, your target ROAS depends on profit margins, cost of goods sold (COGS), and customer lifetime value (LTV).
ROAS is calculated as Total Revenue generated from ads divided by Total Advertising Spend (ROAS = Revenue ÷ Ad Spend).
ROAS measures raw revenue generated for every dollar/rupee spent strictly on advertising. ROI measures total net profit after deducting all operational costs, software fees, and overheads.